What's your Brand Story? Some people say Brand storytelling is a bit ‘fluffy’, or ‘nice to have’ for their business, but I believe digging deeper into your Brand Story has the potential to transform it into your dream business. Far from being ‘airy fairy’, your Brand Story is the beating heart of your business, the solid foundation. And there are endless benefits to getting it right. The only brands that thrive are the ones that truly understand this. And the ones that don’t, usually fail. That’s goes not just for global brands, but for small businesses too. Brand Story is often misunderstood by business leaders, so in this episode I explain what your Brand Story is and why it’s essential to understand it if you are a business leader. In this episode you’ll find out what your Brand Story is, the many benefits of getting cleary on it and why digging deeper into your Brand Story could give you the answers you didn’t know you needed.
What's your Brand Story? Some people say Brand storytelling is a bit ‘fluffy’, or ‘nice to have’ for their business, but I believe digging deeper into your Brand Story has the potential to transform it into your dream business.
Far from being ‘airy fairy’, your Brand Story is the beating heart of your business, the solid foundation. And there are endless benefits to getting it right. The only brands that thrive are the ones that truly understand this. And the ones that don’t, usually fail.
That’s goes not just for global brands, but for small businesses too.
Brand Story is often misunderstood by business leaders, so in this episode I explain what your Brand Story is and why it’s essential to understand it if you are a business leader.
In this episode you’ll find out what your Brand Story is, the many benefits of getting cleary on it and why digging deeper into your Brand Story could give you the answers you didn’t know you needed.
Find out more about I can help you get clear on your Brand Story here.
Takeaways from this episode:
🟠 Brand story is everything in your business.
🟠 A Brand Story isn't 'fluffy' or a 'nice to have', it's an essential solid foundation for your business.
🟠 Brands that do not truly understand their Brand Story are more likely to fail.
🟠 Big brands need brand stories, but small businesses do too.
🟠 Your Brand Story is made up of your: Brand foundation (purpose, vision, values); Understanding your customer; understanding what you do and what makes you different from your competitors; Origin Story.
🟠 Understanding your brand story has lots of important benefits.
🟠 Your brand story helps you brief designers effectively.
🟠 Understanding your Brand Story helps you make better decisions and save time.
🟠 Standing out in the marketplace is crucial and is an important part of your Brand Story.
🟠 Knowing your brand story empowers your team to work more independently and make better decisions.
🟠 Attracting the right customers is essential for business and is an important part of your Brand Story.
🟠 A strong Brand Story makes you feel good about your business.